In our last Friday Eye View we mentioned how communication consultant and TED speaker coach Gina Barnett advises people wishing to communicate and connect with an audience to pick an objective.
Your interview objective is not to get the job. That’s your ‘super-objective’. Your interview objective is actually: “Do I want to work here?” Tweet: Your interview objective is actually:
While the beauty of this objective means it takes the pressure off you – this is a two way street after all – on the other hand that means any potential employer will want to know why you want to work for them.
With that in mind, we asked our consultants for some tips on what employers want to hear when they ask you these magic words.
1. Why is this such a key question?
Employers want to know you’re enthusiastic about their company, so they ask: “Why do you want to work here?” to weed the wheat from the chaff. Tweet: Employers ask: “Why do you want to work here?” to weed the wheat from the chaff. @Angel_HR_UK #QAngel goo.gl/IqoCLc
Hiring someone who’s likely to leave in the near future because their heart’s not really in the role is ultimately a waste of time and money.
2. How do people get it wrong?
While on the face of it “Why do you want to work here?” appears to be a fairly straightforward interview question it’s easy to get wrong.
You may be tempted give an answer like:
“Because I love what you do here.”
Which may be true, but it’s too short, plus everyone else will be saying something similar.
3. So, how do we make an answer stand out for the right reasons?
Interviewees need to show they’ll fit in with the company culture, but at the same time stand out from the other candidates. That’s an art… Tweet: You need to show you’ll fit in the company, but at the same time stand out from the other candidates. @Angel_HR_UK #QAngelgoo.gl/IqoCLc
So, you need to:
Clarify your answer with a clear and concise reason describing why you love what the company does
And, make it personal by explaining why that matters to you.
4. Can you give some pointers on how to create a great answer?
Yes, my first tip would be research the company.
Researching the company you’re applying to should start from the moment you apply for a role – you’d be surprised how many people don’t do that.
Plus, it demonstrates your interest in the company.
5. What research should I do?
Nowadays the internet makes it pretty easy to do company research.
Start with the company website and check out their “About Us” and “Our Mission & Values” pages for starters. Then find out who they’ve worked with and who their competitors are – that will help you explain what makes them stand out as a destination employer.
6. Anything else candidates should find out?
Well, yes, you can find out more about the company culture from their social media feeds – this will help you position your application, for example, by using key words which resonate with the company ethos and shows you ‘get them’.
7. So, I’ve got tonnes of research. What should I emphasise at interview?
Candidates should really concentrate on the following in applications and interviews:
The product or service and what interests you about it
Company philosophy and mission
Company successes and challenges
The company culture and how it resonates with you
Training and development opportunities available
8. So, what should candidates avoid when answering this question?
Avoid concentrating on things like holiday entitlement or salary at this point. The key is to emphasise how passionate you are about the organisation and the role you’re applying for.
9. So, how do candidates really stand out?
As mentioned above, you need to show what makes you the ideal employee. So you need to set yourself apart from the other candidates.
Make your reasons for wanting to work there personal. For example:
Look to your CV for evidence of skills and experience which will enhance the company’s mission
Or demonstrate your community commitment, say, by talking about your volunteering or sporting activities.
10. Any last words?
Spending some time researching a company and reflecting on how you’ll fit their culture and the role, will set you apart from other candidates.
Employers will also be looking at where you see yourself in the future, so make sure you have a clear idea of your career goals and how this role and company fits in.
But, remember, do not make the position sound like a stepping stone to something else!
Now over to you:
Have any thoughts on what you’ve read? Do you have difficulty answering essential interview questions? Got any burning questions, of your own, we could put to future Q & Angel guests? As ever, we want to hear what you’ve got to say!
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